Arkansas freshman Darius Acuff Jr. lands historic shoe deal

Arkansas All-American Darius Acuff Jr. has a deal with Reebok to become the first NCAA men's athlete to land a signature shoe from a major U.S. brand while still in college.

Reebok head of basketball Jide Osifeso confirmed the historic agreement with ESPN on Tuesday.

A 19-year-old freshman for the Razorbacks, Acuff was named the 2025-26 Southeastern Conference Player of the Year after becoming the first player to lead the league in points and assists per game since LSU legend Pete Maravich in 1969-70.