Without regulation, AI will threaten the very thing football fans have come to love

Technology has driven countless evolutions in football – and so much of it has made the game better. Through social media, we can interact with fans anywhere in the world; we can stream games thousands of miles away; we can replay highlights obsessively, and meme every weird face that Phil Jones has pulled.  

The internet has been a huge driver in giving fans more access to football news, but also more of a voice. It offers a platform for independent journalists and obsessive amateurs to create tailored reporting...