Why friction-maxxing could be good for your tech usage
Earlier this year, columnist and sociologist Kathryn Jezer-Morton coined the term "friction-maxxing." It was her attempt to describe the importance of doing hard things in order to reclaim our humanity from our algorithmic overlords. And it stuck.
Jezer-Morton had spent months contemplating the concept of escapism, and whether it still existed in a world where tech companies suggest life itself as an inconvenience to be avoided with their "frictionless" user experiences. In January, her...