Convenience at pricey valuation: Urban Company shares jump 3% but Motilal Oswal remains neutral, here's why

Urban Company shares rose around 3% after Motilal Oswal initiated coverage with a Neutral rating, citing balanced risk-reward at current valuations. While strong growth prospects and market leadership support the outlook, concerns around valuation, competition and gradual consumer adoption limit upside potential, with a target price of Rs 125.