'Grand Theft Auto VI' Price Window Confirmed — and Fans are Divided

The price of Grand Theft Auto IV has been confirmed — at least, according to Strauss Zelnick, the CEO of Take-Two Interactive, the parent company of Rockstar Games.

Speaking in a video interview with The Game Business about the concept of in-game ads in one of the most anticipated games of all time, Zelnick confirmed there would be no such advertisements. Additionally, he revealed a key piece of information about how much gamers can expect to pay for the billion-dollar budget release.

“It’s...