Jeff Webb, The Man Who Built Cheerleading Into a $4.75 Billion Empire, Dies at 76 From Freak Pickleball Accident

Jeff Webb, the entrepreneur who transformed competitive cheerleading into a global industry worth billions, has died at 76 after a fall while playing pickleball.

Webb was best known as the founder of Varsity Spirit, the organization that helped shape modern cheerleading into a structured, highly competitive sport. What started as a small camp business in the 1970s grew into a powerhouse that now oversees competitions, training programs, and apparel for athletes across the country.

How Did Jeff Webb Die?