NCAA sues DraftKings over March Madness trademarks in betting dispute

The NCAA has filed a federal lawsuit against DraftKings, accusing the sportsbook operator of improperly using some of its most recognizable basketball tournament trademarks. The case, lodged in Indianapolis, claims the company’s actions create a misleading connection between college sports and gambling.

The NCAA suggests DraftKings’ use of terms like “March Madness,” “Final Four,” “Elite Eight,” and “Sweet Sixteen” in its betting products and promotions violates its trademark. The NCAA...