Larnaca launches tourism drive to counter regional tension

Larnaca is rolling out a broad 2026 tourism drive aimed at boosting the district’s appeal through targeted promotion, local upgrades and greener infrastructure, as Middle East tensions weigh on the sector.

Nana Asmeni Pavlou, director of the Larnaca tourism board (Etap), said the organisation’s strategy had been designed to remain adaptable as conditions continue to shift.

“Our programme remains flexible and dynamic, in order to adapt to current developments and the needs of the tourism sector,” she told to Philenews.