UEFA switches on to potential of localised streaming platform in Asia

March 23 – UEFA is exploring the launch of a direct-to-consumer (DTC) streaming platform in Asia that would carry live UEFA Champions League matches as early as the next tournament cycle, marking a significant shift in its media strategy.

Plans remain at an early stage, but the ambition is to have the service ready for the next four-year rights cycle running from 2027 to 2031. UEFA, alongside its new commercial sales partner Relevent Football Partners,

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