Besides the Drunk Driving Incident, Is Justin Timberlake’s DUI Arrest Footage the Best PR He’s Gotten in Years?

Justin Timberlake’s politeness, self-awareness, and lack of entitlement felt more genuine than anything he’d done in the past 10 years.

For 3 years, Timberlake’s public image had been in freefall. On October 24, 2023, Britney Spears released her memoir The Woman in Me, detailing their relationship in terms that contradicted the breakup narrative he’d controlled since “Cry Me a River” in 2002. The Super Bowl halftime incident with Janet Jackson in 2004 resurfaced and hit different the second time around.