Airlines Use This Psychological Trick to Cause 'Fear and Anxiety' in Customers and Boost Profits

It's no real secret that the boarding process for most airlines throughout the country is quite inefficient and clunky. However, the truth is that most airlines actually want it that way, as that experience helps them extract more money from their customers.

Recently, Southwest Airlines made the switch from its longstanding democratic open-seating model to a new assigned seating model, reigniting the conversation about the overall boarding process amongst the major airlines.

The new...