‘Buy it nice or buy it twice’

By Lorinda Cramer

The “frugal chic” aesthetic is having its moment, however contradictory the concept may seem. Frugal suggests a focus on thriftiness, while “chic” oozes a sense of classic luxury.

Coined by former model and content creator Mia McGrath before trending on TikTok, this is one of the latest attempts to change how we think about clothes and disrupt our voracious appetite for fashion.

McGrath encourages Gen Z to think about the positive aspects of making do with less.