Amazon developing new AI-driven smartphone years after Fire Phone flop: report

Amazon is reportedly developing a new smartphone more than a decade after scrapping its Fire Phone, with plans for an AI-driven device integrated with Alexa and its broader services ecosystem.

The tech giant's new effort is called "Transformer" and is being developed within the company's devices and services unit, according to Reuters, citing four people familiar with the project.

The outlet said the new phone could be a mobile personalization device able to sync with the voice assistant platform Alexa.