Ferrari CEO: You Car Doesn't Have Buttons Because They're Expensive

You, like many others, may be sick of tapping around on a screen to adjust basic controls in a new car. Unfortunately, there's a simple reason for that, says Ferrari's CEO. It's Occam's Razor in effect: buttons cost more than screens in this day and age, and it's far, far easier for an automaker to cut costs on buttons and keep prices down than it is to install buttons and deal with the negative feedback that inevitably (and justifiably) arises when an automaker raises prices.

Speaking to Autocar India...