Right policies can help bring idle household gold into the market

Indians hold significant idle gold. Unlocking this gold could ease economic pressure by reducing reliance on imports. A two-year-old brand, Indriya Aditya Birla Jewellery, sees increased gold exchange contributing to sales. The company focuses on design and quality, catering to women of all ages. Indriya also plans to expand its natural diamond business, seeing growth potential in the Indian market.