AI sources like ChatGPT account for less than 1% of publishers’ pageviews, Chartbeat says

People are happy to ask AI agents like ChatGPT and Claude questions. But when they get the answers, they’re rarely clicking through to any links the AI platforms provide, according to a new report from analytics platform Chartbeat.

Could AI sources like ChatGPT and Perplexity be making up the referral traffic search is losing? Not yet. ChatGPT has increased more than 200% in pageviews year-over-year, but when we look at the percentage of pageviews coming from AI platforms in the Chartbeat network...