JCPenney's brand CEO says she wears its fashions from 'head to toe' and hands out gift cards to surprised shoppers

JCPenney brand CEO Michelle Wlazlo says she's focused on high style at low prices.

JCPenney

• Shopping mall staple JCPenney is working on a comeback after a challenging decade.
• The company is betting on its iconic in-house brands to offer shoppers more style for their dollars.
• CEO Michelle Wlazlo says she wears the designs "head to toe," surprising some people she meets.

Money is tight, and shoppers are picky, so JCPenney is aiming to be the place to go when you want to look good on a budget.