Lidl, UEFA launch unique strategic partnership

The companies of the Schwarz Group are expanding their commitment to European football by agreeing to a long-term strategic partnership with the Union of European Football Associations (UEFA) – the first in UEFA’s history.

As part of this unique strategic partnership, Lidl will also expand its collaboration with UEFA. Both sides are combining their expertise to bring conscious nutrition and an active lifestyle, from European professional football to grassroots sport. The collaboration...