From 3k to an acquisition by an Uber co-founder, Roy Shaby talks lessons and newest venture, Tradestars

London-based serial entrepreneur Roy Shaby has an impressive CV. His second startup, FoodStars, was acquired by a firm led by Uber co-founder Travis Kalanick and his latest venture, Tradestars, described as an offline community for online businesses, has hit a healthy 4m in revenue with three London sites in just three years.

But all that, of course, is not the entire story. We have to go back to 2011 when the twenty-five-year-old Shaby was flat-sharing in Camberwell, armed with nothing...