AI-powered ad spend is set to soar 63% this year as brands ditch manual controls

AI-powered ad platforms, like Advantage+ from Mark Zuckerberg's Meta, are fueling a spending surge in the online ad market.

JOSH EDELSON/AFP via Getty Images

• AI-powered ads are becoming a significant driver of US advertising growth.
• Madison and Wall estimated that AI-powered ad revenue will grow 63% this year.
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AI-powered ad tools are rapidly gaining market share.

Meta CEO Mark...