LinkedIn is making a big play for streaming TV ad dollars

LinkedIn VP Matt Derella said its partnership with The Trade Desk will help business-to-business advertisers get their brands discovered by key decision-makers.

Alison Cornell

• LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
• It has signed a partnership with adtech company The Trade Desk.
• It means The Trade Desk's clients can use LinkedIn data to target their connected-TV ad buys.

LinkedIn wants a bigger chunk of the streaming TV ad business.