Advertisers shift to conservative creators over progressives under Trump

The pendulum isn’t shifting. It’s shifted.

As we enter year two of the second Trump administration, mainstream brands are becoming more comfortable working with conservative creators and shifting ad dollars to apolitical creators. That’s what several experts on the creator economy told me at SXSW 2026.

Last year, Business Insider reported that blue-chip advertisers were embracing right-wing outlets like Fox News and The Daily Wire. Fox News told Business Insider at the time it had...