YouTube, FIFA reach World Cup live broadcast deal

FIFA announced an agreement Tuesday making YouTube a “preferred platform” for this summer’s World Cup.

The deal allows rights-holding broadcast partners to stream the first 10 minutes of every match on their YouTube channels.

The objective is to create a sample of sorts, encouraging younger fans using the site to then switch to traditional channels such as network television to follow the rest of the action.

Broadcast partners will also be able to stream a select...