Radico Khaitan's Magic Moments crosses 8 million sales, holds 60% of India’s vodka market

Magic Moments vodka has achieved a significant milestone, surpassing 8 million cases in sales this year. The brand now commands a dominant 60 percent share of the Indian vodka market. This success highlights a shift in India's spirits consumption. With new Indian-inspired flavors, Magic Moments is poised for further growth in a market with substantial untapped potential.