From lobster hats to claw hands: OpenClaw's internet moment

OpenClaw's lobster craze shows how viral culture is turning AI tools into communities that people want to belong to.

Ole Schwander/Getty Images

• OpenClaw is having a cultural moment across the US and China.
• From lobster hats to claw poses, users are building identity and community around the AI agent.
• Experts told BI that virality is driving adoption and fostering a sense of belonging among users.

The hottest accessory in tech right now is a lobster.

They're showing up everywhere...