NPCI counts on Bharat, NE to accelerate UPI adoption

As the National Payments Corporation of India (NPCI) grapples with a moderation in growth of the Unified Payments Interface, it is turning its focus to the Hindi heartland and northeastern states to drive the next phase of adoption. NPCI is nudging fintech firms to prioritise states such as Uttar Pradesh, Rajasthan and Madhya Pradesh, along with the northeastern region, where penetration remains relatively low.