Tom Holland Sets Off Internet Scavenger Hunt for ‘Spider-Man: Brand New Day’ Trailer

Marvel fans are being pulled into the action.

Instead of a typical trailer release, Tom Holland just kicked off a global scavenger hunt to unveil the official teaser for Spider-Man: Brand New Day--and the internet is already racing to piece it together.

A Trailer Reveal Like We’ve Never Seen Before

Holland took to Instagram on Tuesday with a cryptic tease that immediately grabbed the attention of MCU fans. Rather than dropping the trailer outright, he hinted at something much bigger.