OpenAI is rethinking ChatGPT pricing — and 'unlimited' plans may not last, its boss says

OpenAI's head of ChatGPT suggested the era of "unlimited" AI may be coming to an end.

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• OpenAI may drop "unlimited" ChatGPT plans as AI costs surge and usage explodes, its head said.
• "There's no world in which pricing doesn't significantly evolve," Nick Turley said.
• As AI systems grow more compute-intensive, some tech companies are rethinking pricing.

ChatGPT's current pricing model may not stick around for long.