Founders of boutique PR agencies tap AI tools to write proposals and build a 'scrappy CRM'

AI has been an operational boon for three boutique PR agency founders, (l-r) Ciara Siegel of CJC, Adebukola Ajao of B.D.Y. CONSULT, and Lisa Chensvold of Chensvold Communications

Janice Chung, Simon Simard and Alyssa Schukar For BI

• One-person PR firms don't have the luxury of staff to help with admin and prospecting.
• AI tools can help with a wide range of PR agency tasks, so founders can focus more on strategy.
• AI also helps PR solopreneurs with client prospecting and pitching.