Prada plays on typical New York scaffolding with mesh-wrapped installation
Fashion brand Prada has worked with local design studio 2x4 to cover a New York City store in seafoam-green scaffolding designed to shift visually with changing light and weather.
The temporary installation covers the brand's 5th Avenue shop and is made of a scaffolding structure covered in semi-transparent scrim paper that creates a moiré, or rippling, effect.
Prada and 2x4 have transformed typical scaffolding into a "Prada green" installationThe structure, which encircles the two exposed facades of the store...