Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups

Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation.

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• Coca-Cola and Svedka are using AI to enhance holiday and Super Bowl ads, speeding up content creation.
• Companies like Mondelēz and Blue Chip use AI to test concepts, saving time and improving strategies.
• The tech can help CPG firms work faster, but risks include AI slop in campaigns.

Coca-Cola's holiday ad and Svedka's...