Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Burger King's new ad campaign says the customer is king.

@BurgerKing/YouTube

• Burger King took the crown for Oscars 2026 ad domination.
• It ran several spots and got host-read callouts throughout the ceremony.
• Its main ad saw the fast-food chain fess up to missteps and promise changes.

And the Oscar for splashiest ad campaign during the 2026 Academy Awards goes to… Burger King.

The fast-food giant went big to ensure its brand was all over the Oscars this year...