Preventive paincare startup Betterhood raises Rs 5 crore led by Kairon Capital

Preventive paincare startup Betterhood has raised seed funding led by Kairon Capital. Founded in 2024, the company offers products for musculoskeletal health and posture support. The capital will fund product development, team growth, and offline and online distribution. Betterhood aims to shift consumer behaviour toward early prevention and long-term care.