A new generation is discovering Gap — and they're loading up on jeans and sweats

Gap reached net sales of $3.5 billion in 2025, a 5% increase from the year before.

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• After years of decline, the Gap brand recently posted its ninth straight quarter of growth.
• Gap brand CEO Mark Breitbard said he's shifted the company's focus back to basics.
• Gap has regained relevance with millennials while building appeal with Gen Z via viral partnerships.

Danielle Shaw, a 31-year-old living in Los Angeles, said her mom used to dress her in Gap clothes as a kid ...