The rise of the daycap: Gen Z prefers intentional, daytime sips

Gen Z drinks more intentionally — and earlier in the day — than their older counterparts.

Business Wire/AP

• Gen Z prefers earlier social drinking occasions instead of late-night bar crawls.
• The shift is part of a generational trend toward mindful indulgence rather than excess.
• Brands are reorienting their offerings to align with younger consumers' preferences.

Gen Z's drinking habits mean your next cocktail might happen at 3 p.m.

Gen Z and younger millennials...