Retro Jell-O shot is reinvented as high-end craft cocktail — and customers are paying up

Once a staple of house parties and college gatherings, Jello-O shots are making a comeback — and not just at home.

A neon-colored party gimmick of days gone by is now being reimagined with craft spirits and layered flavors at bars across America.

This isn't the first time the gelatin-based drink has surged in popularity: Jell-O shots drew national attention in the 1980s and 1990s.

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Randall M.