Spotify Co-CEO Gustav Söderström Puts Listeners in Charge of Taste Algorithms

Gustav Söderström, one of Spotify’s new co-CEOs, has only been at the helm of the Swedish streaming giant for a couple of months. But he’s already making his mark with a whirlwind of features designed to give users more control over how they consume music. His latest move, unveiled onstage at this year’s SXSW yesterday (March 13), allows listeners to edit Spotify’s interpretation of their personal taste.

Users will soon be able to review and tweak their Taste Profile, the algorithmic summary...