The Biba Story

By Mal James

First conceived as a mail-order-only company in 1963, known as Biba’s Postal Boutique, the brand captured the revolutionary 1960s and 1970s attitude and style, offering trend-seekers affordable, high-fashion aesthetics and glamour akin to Paris catwalks.

Influenced by art deco, Biba’s covetable mini dresses, luxurious fabrics, rich prints and colour palettes quickly achieved a cult following, embodying the “swinging London” look. Worn by celebrities like Twiggy and Mick Jagger...