The Target boycott over DEI isn’t over yet

Headlines this week signaled that a major boycott against Target had come to an end. The retail giant has been under fire since winding back many of its commitments to diversity, equity, and inclusion a year ago, which sparked widespread criticism from the Black community and consumer boycotts that had a tangible impact on the business. Over the course of 2025, Target’s already sluggish sales dropped further, and its share price fell by more than 30%; by August, the company had announced that CEO Brian Cornell would be stepping down.