The Mechanics Powering Heritage Brand Jewelry’s Secondary Market Appeal

Across auction houses, luxury collectibles have become one of the most effective categories for offsetting declining art sales while expanding audiences. As demonstrated—and amplified—by Sotheby’s “Anotherworld” strategy, which repositioned its headquarters as an experience-driven boutique, the luxury segment is increasingly central to auction-house business models. In 2025, Sotheby’s luxury category generated $2.7 billion in revenue, up 22 percent year over year and surpassing $2 billion for the fourth consecutive year.