Amazon Prime Video Just Got a Lot More Expensive

The joy of streaming your favorite shows on Prime Video ad-free will cost you even starting more next month.

On Friday, March 13, Amazon announced a price hike for its streaming service in the U.S., which will go into effect on April 10, 2026. The new ad-free subscription tier will be called Prime Video Ultra and will cost subscribers $4.99/month, a $2 (or 67 percent) monthly increase over the current $2.99 ad-free tier.

That $4.99 must be paid on top of an annual Amazon Prime membership...