Traffic safety improvements frequently die by popular vote. It’s time to stop that

Every day in America, over 100 people are involved in a life-altering crash that severely injures them or kills them. And that 100-per-day doesn’t even include all the people whose lives are impacted indirectly by severe crashes.

Vision Zero is a road safety philosophy that originated in Sweden in the 1990s and has since been adopted by cities across the United States and Europe. Its premise is straightforward: traffic deaths and serious injuries are preventable and can therefore be eliminated.