Universal’s Sudden Windowing Shift Shows Exhibitors Are Making Their Voices Heard | Analysis

With movie theaters fighting on multiple fronts to keep their businesses afloat and the box office steadily recovering, one constant plea they’ve stated is the need for longer and more consistent theatrical windows from Hollywood.

On Thursday, Universal answered that plea.

Effective immediately, the 17-day minimum theatrical window deal that Universal reached with theaters during the pandemic will be replaced with a 31-day minimum for all of its films on the 2026 slate, starting...