‘Eating disorders start on TikTok’: Ad campaign takes social media to task in the most subversive way

I was walking down the street with my partner in London’s Camden neighborhood on Wednesday night when we saw an ad that said, “This app was designed to keep you hooked.” 

A finger could be seen tapping Instagram’s app icon above a claim reading, “45% of teens say they spend too much time on social media.” 

In theory, this was all straightforward messaging, but the ad’s final note in the corner threw us: “From Meta,” logo and all.

We turned to each other in confusion, trying to make sense of it.