Football accounts for €13bn+ of €34.5bn European sponsorship market

March 13 – The European sponsorship market grew to €34.45 billion in 2025, a 4.7% increase on 2024, with sports sponsorship accounting for 72% of that volume.

Football takes the lion’s share of sports sponsorship money at 54% of the total, just over €13 billion.

The ESA Sponsorship Market Overview 2026, produced by Nielsen Sports for the European Sponsorship Association (ESA), highlighted “a period of continued evolution for the sponsorship industry,

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