G. Moore & Co: A Yorkshire insurance broker that cares for clients

This family-run insurance business holds its own against the giants by applying the personal touch to client care.

The UK insurance sector is an interesting place. On the one hand, it is known as the largest in Europe, with the City leading the way. Yet, it hasn’t been immune to mis-selling scandals. In an insurance sector with a mixed reputation, smaller firms that operate with integrity stand out, and Yorkshire-based G. Moore & Co. Ltd is one of them.

An independent personal...