Hiroshi Fujiwara on his latest Nike collab: ‘I don’t like to explain what I’m doing’

Hiroshi Fujiwara is perhaps the most dramatically lit person I’ve ever interviewed on Zoom.

Joining me at his preferred time (midnight) from Tokyo, the man known as the godfather of streetwear—who launched his own label at 26, was among the first hip-hop DJs in Japan, wrote a regular column for Popeye, and now runs his own consultancy, Fragment—has met with me to discuss his latest collaborations with Nike.

But when I dig in, asking about the hidden details lurking in his shoes?