Snap's director of product design doesn't care about your degree. She wants to see what you've built.

"It's so hard to train someone to have good ideas," said Imani Ritchards, Snap's director of product design.

Snap

• Snap's director of product design told Business Insider what she looks for in a candidate.
• Design degrees aren't important to Imani Ritchards. She cares more about creative risk-taking.
• While school can help you learn the process, she said AI tools now allow people to get together and simply "make stuff."

Imani Ritchards is an ideas person.

The director of product design at Snap...