Exec of laptop maker says Apple's budget MacBook Neo is a 'shock to the entire market'

The MacBook Neo came out in March.

TIMOTHY A. CLARY / AFP via Getty Images

• Apple's $599 MacBook Neo shocked lower-cost competitors like Asus.
• The MacBook Neo is priced $500 lower than the Air and features 8 gigabytes of memory.
• Asus called out MacBook Neo's limitations, likening it more to a tablet for content consumption.

Apple is entering unfamiliar territory with a $599 MacBook, and competitors are noticing.

The tech giant is known for high price tags on pretty much all of its gadgets...