Beavers Are Not Moose: Buc-ee’s Sues Competitor Over Cartoon Moose Branding

Alright, I think it might be time for a wellness check on the people running Buc-ee’s.

I realize that these chain of gas and convenience stores has a strange cult following in the south. I won’t pretend to understand why that is, but whatever. Unfortunately, the company also appears to be run by a bunch of trademark bullying jackwagons. I’ve referred to Buc-ee’s as the Monster Energy of gas stations, because the company appears to think that trademark law allows it to own the concept of...